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A freelance marketing strategist

CMO-as-a-service for ambitious and disruptive early-stage startups.

On a lean budget? Your goals are still achievable!
Acquire your earliest 
product users and brand evangelists in 4 months or less through bespoke, optimized, early-stage-friendly marketing.

5-star rating for freelance content makrter and email marketer

(5/5 from 30+ clients)

Marketing Strategy And Execution To Secure Your Startup's Early Adopters and Evangelists

You have a terrific product, in-house product experts, and a great, close-knit team. You've scaled through the MVP, private beta, and public beta phases.
 


Your product is disruptive. You know it. The feedback you've received from your few beta testers echoes it.

Heck, your startup has the potential to be the next Basecamp, Grammarly, Lavender, Spotify, Audible, Tesla, Canva, or Sparrow... creatively and innovatively disrupting the startups-quo... POOF!



But you're still in the earliest stages. Your budget is not friendly enough for a full-on marketing team just yet.



Still, marketing has shown you its overwhelming side... You're mostly a team of ambitious and experienced engineers and industry experts. You've been doing the landing pages, use cases, product comparisons, email sequences, feature unveiling, cold emailing, social media marketing, and blogging...

It's taking its toll on you. Eating into valuable time for product iteration. Sometimes, you're face up on your bed or head down on your desk, thinking of what else to do to make your startup gain the traction it DESERVES.

Yes, it deserves it. Your product is innovative. Your use cases are tailor-made for the market's pain points. Your website and app have an insanely excellent user interface... You sure deserve the traction and buzz - your fair share of the market.

If life were fair and startup building were just, you'd get it. But, life is what it is. And it's through marketing execution by a marketing strategist that understands your startup's mission, brand, personality, and goals that you can the traction you deserve.

It's like that bright school kid that sees things in 4D when other students see things in 2D. People consider them awkward and weird. They build stuffpaint abstractly, and play absurd notes on the piano. If only there was someone who'd understand their personality, potential, and objectives...

You're putting in your best efforts... your startup DESERVES results that measure up to those efforts!


As a freelance marketing strategist, I'll work with you to ideate on, create, implement, monitor, and optimize a holistic marketing strategy to skyrocket your startup's growth and help you hit your major milestone faster than you outlined in your timeline.

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Tap Into The Massive Virality Potential (MVP) Of Your Startup Idea

​Your startup scaled through the Minimum Viable Product (MVP) phase. Your products and services are disruptive and innovative. You lead an ambitious team of committed experts.

But owning your market share and acquiring your ideal customers has proved tougher than you expected...

And some doubts begin to set in...

"Is the idea really viable? "Good enough to help you hit IPO stage?" "Can you bootstrap and make sustainable profits while at it?"

 

It's okay to not know how to create a beneficial marketing strategy for your startup. But don't let that impede the possibilities you can tap into...

As a freelance marketing consultant for disruptive and ambitious startups like yours, I'll help you brainstorm the appropriate goals and objectives for the growth stage your startup is in to:

 

  • map out your ideal customer profile

  • drive demand generation

  • fetch you quality inbound leads

  • increase your lead generation rate

  • position your brand as an authority in your niche

  • boost your sales revenue significantly

  • and leave you with happy product users and customer

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Brands I've Worked With

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Guerilla Buzz.jpg
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Website analytics data for B2B content marketing

My Approach

Ideation

At this stage, the focus will be on:

  • understanding your product

  • defining your ideal customers

  • identifying marketing opportunities

  • speaking to your in-house experts

  • interviewing your existing customers

  • defining content gaps

Tracking & Reporting

At this stage, the focus will be on:

  • setting up the right martech stack

  • tracking your content's performance across channels

  • spotlighting your best customer touchpoints

  • identifying your least-performing channels and pages

  • SEO audit

  • monthly reports and recommendations

Creation & Implementation

At this stage, the focus will be on:

  • creating your buyer personas

  • mapping out your buyer's journey

  • pain-points-focused keyword research

  • brainstorming on topics

  • inbound content marketing strategy creation

  • selecting your distribution channels

  • strategic content creation across your channels

Optimization & Iteration

At this stage, the focus will be on:

  • leveraging identified opportunities

  • doubling down on your best-performing channels and content

  • refining your content marketing strategy

  • engaging customers to stay up-to-date with their pain-points

  • content updates for better SEO ranking

  • Conversion Rate Optimization in collaboration with your UI/UX and product teams

Marketing Certifications

HubSpot Inbound Marketing Certification_
HubSpot Email Marketing Certification
LinkedIn Marketing Fundamentals certification
Klaviyo Product Certification
HubSpot Content Marketing certification

Theophilus Femi Alawonde

Freelance Marketing Strategist for Disruptive & Ambitious Startups

+234-816-978-9450

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